The audio from that interview has gone viral - relentlessly spoofed on TikTok. Me encanta este estilo de vida.” (Translation: “I’m not faking the funk, that’s the way I am. “ Yo no estoy faking the funk, así soy yo,” she said, in Spanglish, of her cultivated buchona look. Last month, after her single debuted, Ruiz materialized for an interview with internet personality Pepe Garza in her décolletage-revealing white suit and white cowboy hat. The caption reads: “Buchona s- isn’t for everyone.” The clothing line’s Instagram account, (122,000 followers) features Ruiz in one of her looks accessorized with a cowboy hat. Journalist Ana María Solozábal is investigating the jailhouse activities of a notorious trafficker inside a Bogotá prison when she learns from an inmate that her father, a judge who was assassinated by the cartels when she was a young girl, may have been linked to those same cartels in unsavory ways.īuchona style is an aesthetic Ruiz embraces well beyond the frame of her song “La 69.” On her Instagram account, which has 2 million followers, Ruiz promotes her namesake line of buchona fashion, featuring body-hugging ensembles, some of which have a Versace-meets-Hermès scarf kind of vibe. narco novelas: In Latin America’s cartel TV shows, a compelling complexity It’s about consuming what represents power.”Įntertainment & Arts ‘Narcos’ vs. They are not about being green or being responsible. It’s all about “hyperconsumption,” says Alejandra León Olvera, a Mexican theorist who studies narco culture and is completing a post-doctorate in the subject at the University of Murcia in Spain. Clothes are worn sausage-casing levels of tight, and you’re not a buchona unless you’re showing off luxury brands, preferably Versace or Louis Vuitton.Įlements of rural, northern Mexican life - such as cowboy hats - are also integrated into the look, albeit in highly glamorized ways. The makeup, likewise, is heavy duty, centered on dramatic eyes trimmed with fake lashes. Hair is worn straight and waist-length, and nails (also long) often feature baroque levels of decor. Buchona culture remains, for the time being, largely an object of fascination - often because it is focused not on cartel administration but physical style.Īnd, as with anything narco, that style’s defining trait is excess: The boobs are big, the booty is round, the waists are waif-thin and the lips pillowy. Narco culture has long had a way of seeping into the mainstream, not without attendant concerns about the glorification of violent traffickers.
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